The client–a global publisher with a large team of Content Producers and Marketers.

The challenge–a huge amount of content was being produced and published but no one knew if this content was resonating with the audience or driving commercial goals. There was a strong belief that content could be more strategic and impactful, but no one knew where to start. That’s where I came in.

The fix–first I conducted extensive research to understand the production and publishing processes. I then spent time understanding the audience's needs and company goals.

I designed and implemented new insights-led production processes and a strategic content plan built on audience insights. I also introduced new reporting and measurement frameworks to ensure the new strategy would be monitored and improved on over time.

The results–I’m really proud of this one. We achieved a 600% increase in unique users over less than two years. The growth continued long after I stopped working with this client; I love a sustainable content marketing strategy!